Starkwhite is presenting a suite of projects by Billy Apple from 19 April to 24 May 2012, beginning with The Immortalisation of Billy Apple® (Stage 2), a project by Billy Apple and Craig Hilton. After a one-week showing, the exhibition has been relocated to a smaller space in the gallery, making way for Port / Starboard, a new project by Billy Apple and Inhouse. Each project in the series runs to 24 May.
Billy Apple introduced red and green as his corporate colours in London when he established his art brand back in 1962. He changed his name and had two photographs taken of himself, front-and-back-of-head shots with red and green backgrounds respectively. This manouvre was a self-branding exercise and the brand was on its way. Fifty years later, Billy Apple® has become a registered trademark with the ability to apply his art brand to other things - 'A brand looking for a product' - produced under his art umbrella
Apple uses visual aspects of his brand identity - colour, font, logo and so forth to generate artworks. He has extended the symbolic usage of red and greens to his art and in this exhibition he presents a suite of works that capitalise on the port/starboard meaning.
Apple uses visual aspects of his brand identity - colour, font, logo and so forth to generate artworks. He has extended the symbolic usage of red and greens to his art and in this exhibition he presents a suite of works that capitalise on the port/starboard meaning.
Located in New Zealand on Auckland's Karangahape Road, Starkwhite presents a programme of artists' projects, solo shows by represented and invited artists, independently curated exhibitions and occasional forays into new music and other interdisciplinary practices.
